We Imagine.

You Play.


We design games and puzzles that increase audience engagement by delighting players and giving them the chance to be the hero. 


We can strategically insert interactions into existing experiences or work with you to build something from the ground up. 

Our passion is designing new ways to play.  We specialize in designing games, puzzles, experiences and immersive events that break the mold and will be remembered, shared, and talked about. 


In the world of tabletop games, live events, conventions, and escape rooms, we push the boundaries of interactive entertainment. We may begin with something familiar and fun, but then we level it up to a whole new kind of awesome.

"Staying on the cutting-edge is no easy task. It's a joy to find a partner like the Wild Optimists who are truly committed to evolving with the market and delivering an informed and inspired solution every time. They create the sort of experiences that often leave the market racing to catch up with them."

Joe LeFavi, Genuine Entertainment


“Ariel and Juliana are a super creative team and thoughtful designers. I’m always excited to see what they come up with and can’t wait to play their next game!”

Brian Yu, Mattel


What happens when you take two puzzle-loving, game-obsessed, detail-oriented creators and add in a good dose of wild optimism? You get Ariel Rubin and Juliana Patel, co-founders of The Wild Optimists. Our company began with ESCAPE ROOM IN A BOX, the very first tabletop escape game on the market. After a massively successful Kickstarter, the game was licensed by industry giant Mattel, eventually winning Game of the Year at the Mattel Inventor Awards.


Ever since, we've made it our mission to create new ways to play by constantly pushing the boundaries of immersive entertainment. We travel the globe speaking at conventions. We're constantly play testing the latest and greatest tools and techniques. Always looking for unique and thrilling opportunities to stand out and stay on the cutting-edge. We live and breathe this stuff, seeing puzzles everywhere we go, because it's who we are and what we love to do.

"Ariel and Juliana are two of the most thoughtful and versatile creatives I have had the pleasure of working with. Their expertise and deep knowledge of the game world make them invaluable to any project, big or small.”

Tommy Honton, Stash House, Museum of Selfies