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the wild optimists

The Wild Optimists is an award-winning interactive design company devoted to creating new ways to play.  They dream up playful experiences with a focus on games and puzzles for live events, site specific installations, brand marketing, and at home gaming. The goal is always to enhance the guest experience by giving players the chance to be the hero.

WO began when Juliana Moreno and Ariel Rubin combined their theatre degrees and Hollywood writing backgrounds with their life-long love for gaming to create the first ever at home escape room game: Escape Room In A Box: The Werewolf Experiment. After licensing that project to Mattel, they have since created eight other published tabletop games, selling nearly half a million units.

Building upon that success, Wild Optimists has brought the gaming experience beyond the table and out into the real world. Collaborations include interactive design for theme parks such as Universal Orlando and Mall of America, marketing campaigns supporting high-profile Film/TV properties for studios such as Sony and Amazon, and live immersive experiences for companies such as Hasbro, AEG, and the Santa Monica Pier.


Wild Optimists is on a mission to make the world a more joyful, connected, and playful place.

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